About The Speaker
Chief Engagement Officer for CULedger | Digital Identities |
Julie Esser is Chief Engagement Officer for CULedger, a credit union-owned CUSO that focuses on delivering innovative applications on a global distributed ledger platform for credit unions. As Chief Engagement Officer, Julie is managing all of the touch points that potential and existing customers and investors have with the organization. In addition, she will manage all aspects of content, communications, customer service and motivating loyal customers on behalf of the brand.
Formerly, Julie was Vice President of Alliance Development for CUNA Strategic Services, an affiliate of the Credit Union National Association (CUNA). As a member of CUNA Strategic Services’ senior management team, Julie was responsible for directing the entire development process from conception to implementation for new strategic alliance relationships.
During her tenure at CUNA Strategic Services, Julie developed 46 new strategic alliance relationships from 2003-2016, totally over $28 million in revenue. In 2004, new alliance revenues accounted for 9% of the company’s total revenues. In 2016, these new relationships accounted for approximately 70% in total revenues. She also developed a business intelligence strategy that includes specific key performance measurements for the organization.
Prior to accepting the full-time role as Chief Engagement Officer, Julie was one of the leaders in CUNA’s involvement with CULedger and played an instrumental role in creating the organization’s business plan and forming CULedger as a company. She also lead the effort in launching CUNA’S CREDITUNION top-level domain initiative which is now available to all U.S. credit unions.
Julie was employed by CUNA for 32 years and has extensive knowledge of the credit union industry and experience in product management, marketing, product development and project management. In 2001, Julie received a Masters Certificate in Project Management from the University of Wisconsin-Madison and attended Edgewood College in Madison.
Julie resides in Waunakee, Wisconsin, with her three children, Zachary (16), Jenna (12) and Jayden (12).